I’m self-taught, with a degree in politics. I didn’t come into design through a traditional route, so before I ever designed interfaces I was trained to think in trade-offs, incentives, and power dynamics, especially in complex systems with incomplete information.

Most of my work sits in complex environments: multi-brand platforms, internal tools at scale, and products that need to stay coherent as teams, features, and organisational pressure grow

What’s kept me here isn’t tools or trends. It’s the work of making products clearer, more resilient, and easier to build and maintain through close collaboration with engineering and leadership.

My focus is on durable UI, design systems, and decision-making that holds up over time, not just at launch.